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Mission, Vision and Values

The purpose that guides us, the goal we are working towards and the principles we observe in every decision.

Our mission

We work to provide automotive body and paint shops and industrial users with surface preparation and coating products that are practical to apply, compatible with one another and consistent in performance from batch to batch. By combining scientific formulation knowledge with feedback from the field, we aim to raise our users' labour efficiency, workplace safety and topcoat quality together.

Our vision

We aim to be a trusted solutions partner in surface technology, chosen for our formulation know-how, consistent quality and technical support. By developing products with a focus on low VOC, energy efficiency and user health, we aim to help the body and paint and industrial coatings sectors work more efficiently, more safely and more sustainably.

Our values

The principles we observe in every decision

  • 01

    Reliability

    We take care that every piece of information we share, from product labels to Technical Data Sheets, is accurate, and we regard the trust our business partners place in us as our most valuable asset.

  • 02

    Scientific Approach

    We base our decisions on measurement, testing and data, and we validate our formulations through controlled trials and feedback from the field.

  • 03

    Customer Focus

    We listen to the field to understand what the technician needs at the workbench, and we shape our products and technical support around our users' real workflows.

  • 04

    Sustainability

    We regard low-VOC-oriented formulation, efficient use of resources and responsible waste management as an integral part of our product development processes.

  • 05

    Occupational Safety

    We put the health of our employees and of the professionals who use our products before everything else, and we share safety information clearly and understandably.

  • 06

    Continuous Improvement

    We treat every piece of feedback as an opportunity to improve, and we aim to keep improving our products, our processes and our know-how.

Let's build the right system for your workshop together

Talk to our team about product selection, application and pricing. We will quickly prepare the right system and quote for your needs.